The Best Screen Printing in San Diego | Brand Identity #44
This content was written for BREAKOUT CREATIVE
What is your Brand Identity? How do you want potential customers to see you? What are you trying to say? How do you want to be known? These are big questions any product or service must answer in developing their business. We are Breakout Creative. For over a decade, we’ve been helping people answer questions like these, craft their message, and shout it from the rooftops. We are a design firm that works with small businesses, schools, churches, non-profits, resellers, event planners and promoters. Once the concept is finalized, we provide the Best Screen Printing in San Diego. Call us today at 858-513-1799!
Your brand is your promise to your customers. It says to them, “this is who we are and who we want to be. This is how we’re different.” In the case of Breakout Creative, our Vision statement is “Promotional Power for the Real World. Our Mission statement is “It’s not what we do. It’s who we are.” We are trying to convey these qualities in everything we design. In other words, we exist in the Real World – not the virtual world. We produce real products – tangible assets for real people to use in the real world. We do this because we love it. That’s who we are. Who are you? Crafting a Vision statement and Mission statement are crucial to telling your story and keeping your promise.
The foundation of your brand is your logo. Everything communicates your brand. Your website, social pages, packaging, uniforms, marketing materials all should be anchored with your logo. In design, think of positioning: where do you sit in the marketplace? Are you high cost/ high quality or low cost/ high value? Are you a maverick market maker or are you the experienced and reliable option? You cannot be all things to all people. When designing, try thinking about your ideal target customers and who they need you to be.
Brand Strategy answers the questions of, “Who do we want to communicate with? How do we want to deliver our message? What business are we in? Where will we find our ideal customer? Everything you communicate with, visually, verbally and in print determines your brand strategy. You can achieve Brand Equity through consistent and strategic branding. With Brand Equity comes the added perceived value to the customer, allowing you to charge higher prices than otherwise identical, unbranded products demand.
Developing Brand Identity is paramount before launching. We can help you tell your customers who you are and what they can expect of you. We can develop your logo. Once completed, we can provide you with the Best Screen Printing in San Diego. Finally, we can produce multiple products that align with your Brand strategy consistently in helping you achieve Brand Equity. Check out our website at www.breakout.co. See our reviews at www.breakoutcreativecompany.com/seereviews. Call us at 858-513-1799 today!