The Best Screen Printing in San Diego | Branding Basics #47

This content was written for BREAKOUT CREATIVE

Are you a small business looking to stand out from your competition? A brand is a name, design, symbol or other feature that distinguishes an organization or product in the eyes of the consumer. Brands are used in business, marketing and advertising to communicate the “differentiator.” In other words, why are you different from your competition? What is your USP (Unique Selling Proposition)? We are Breakout Creative, for over a decade, we’ve provided the Best Screen Printing in San Diego. But, for over 20 years, we’ve helped brands across the country cement their place in the communities they serve. Give us a call today at 858-513-1799!

Branding can be confusing – even for seasoned professionals. It is part art and part science. A brand, after all, exists in the minds of a consumer. When a consumer thinks about you, what do they see? What do they feel? When they think about your product and services, their perception is part practical and part emotional. When they are exposed to your name, logo, message or other visual identity, what combination of physical and emotional cues surface? Branding is complex.

What does a company providing the Best Screen Printing in San Diego have to do with branding? Branding is our business. Our team has helped develop, launch, sustain, and enhance brands for every conceivable type of organization or association. Whether you’re a small business, Fortune 500 company, school, church, non-profit, entertainer, league, team, athlete, club, advertising/marketing agency or reseller, we’ve helped them all. Branding is the very essence of our being. We are Promotional Power for the Real World. It’s not what we do. It’s who we are.

How is branding achieved? It begins with the visual identity of the brand – which is the logo, website, colors, and more. Next, product packaging and design. Pricing is critical. Are you the low cost/ high value option or the high cost/ high quality option? You can’t be both. Advertising and communications display your brand and message across chosen distribution channels. Sponsoring and partnerships engage consumers who may not otherwise notice you. Most importantly, in-store experience does as much to develop brand reputation as anything else.

We are Breakout Creative. We are Promotional Power for the Real World. It’s not what we do. It’s who we are. Yes, we can help conceptualize, develop, launch, sustain or enhance your brand. Moreover, we provide the Best Screen Printing in San Diego. We have the vast variety of promotional products and services. We have a team of experienced and dedicated designers. But it’s not about us. It’s about the people we serve and the communities they support. See our website at Google us and hear what our customer reviews are saying about us. When you’re ready to begin, give us a call at 858-513-1799!