Find Best Screen Printing In San Diego / Lead Measure Step 1 & 2 #76

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Have you heard of “The 4 Disciplines of Execution” by McChesney & Covey? We are Breakout Creative. We are installing the 4DX process in our company. Our mandate is to exceed expectations for our clients. If you’ve tried the search Find Best Screen Printing in San Diego we are hoping to be your most likely choice. Start by checking our google client reviews at If you’d like to know more, why not call us today at 858-513-1799?

We’ve been talking a lot about Discipline 2: Acting on Lead Measures. McChesney and Covey state that this is the most difficult discipline to install. Lead Measures are less obvious, counter-intuitive, and hard to measure. Step 1 in defining your lead measures is to ask these questions: “What could we do that we’ve never done before that might make all the difference in the WIG (Wildly Important Goal)? What strengths of this team can we leverage on the WIG? Where are our “pockets of excellence? What do our best performers do differently? What weaknesses might keep us from achieving the WIG? What could we do more consistently? The more ideas you can generate from these questions, the higher the quality of your potential lead measures.

Step 2 is to rank by impact. Identify the ideas that promise the greatest potential impact on the WIG. Be very careful: oftentimes people will say, “We need to do all of these things.” No doubt they are all good things to do, but the more you try to do, the less energy you have for any one thing. Narrow the focus to a few lead measures permits stronger leverage. McChesney and Covey say, “A lever must move the rock a little.” In other words, the team must press hard on the lead measure to move the lag measure. Too many lead measures, and you dissipate that pressure. In your search to Find Best Screen Printing in San Diego hopefully you will see that we ask ourselves the tough questions in order to exceed your expectations.

Before we move on, remember this: moving the WIG from x to y by when is the ultimate goal. All lead measures must demonstrate their ability to affect change and achieve the result. McChesney and Covey say, “There are always more good ideas than there is capacity to execute.” They quote Steve Jobs when he said, “I’m most proud of not what we do, but what we don’t do.” So, be very liberal in brainstorming many ideas, but be very conservative in what you choose to act on and measure. Remember the idea is to spend a disproportionate amount of time and energy on one or 2 things that matter most. First thing’s first. Second thing, not at all.

If you’re looking to Find Best Screen Printing in San Diego we are attempting to become irresistible. Take a look at our client reviews at Check our website at See our recent works on Facebook and Instagram. We are Promotional Power for the Real World. It’s not what we do. It’s who we are. Follow our journey here and we’d love to hear from you – give us a call at 858-513-1799!