Screen Printing San Diego / 4 Disciplines of Execution #57

This content was written for BREAKOUT CREATIVE.

What are you looking for in a screen printer? Our team has only one mission: to continue to be recognized as a leader in the Screen Printing San Diego community. We are constantly learning and evolving so we can serve our clients better. Accordingly, we are working through “The 4 Disciplines of Execution,” by Chris McChesney and Sean Covey. We highly recommend this book for any organization looking to achieve their wildly important goals in a systematic and orderly process. If you have any questions, give us a call today at 858-513-1799!

Why are we working through this book? One of the things we believe is we should always be learning. In our case, we’ve grown over 250% in the last 3 years. While that sounds great on the surface, growth creates new challenges. Our pledge to each other is to maintain impeccably printed products and better improving our customer experience while processing significantly more orders. We turned to “The 4 Disciplines of Execution” as a way to work through these challenges. Are you looking for someone in the Screen Printing San Diego community that is always learning? Give BREAKOUTY CREATIVE a look. We will deliver.

In their book, McChesney and Covey state that the first discipline is to focus your finest effort on the one or two goals that will make all the difference. Focusing on the wildly important means narrowing the number of goals you are attempting to accomplish beyond the day-to-day demands of your whirlwind. In our case, we set up 2 goals in each calendar quarter. We have a Sales Volume Goal (total revenue) and an efficiency goal, as measured by turn around time. We are focusing our finest effort into hitting our revenue goal while delivering a 20-day total turn around time for all our “approved” orders.

As we are working through this book, we are noticing this central struggle: to manage the “whirlwind” of day-to-day activities while still focusing on the WIG (wildly important goal). We are all better defining our roles in our process and fighting the temptation to multi-task. We are finding the more we multi-task the less deliberate we become. It is difficult to make the hard choices that separate the WIG from everything else. We are a creative and ambitious team and we are tempted to always do more. But we’re finding more is not better. We are refining our behaviors to drive increased accountability for fewer results – in areas that are most meaningful.

The Screen Printing San Diego community is a crowded marketplace. In your search, would you rather partner with a company that is always striving to learn, evolve and grow their skillset? We are working through “The 4 Disciplines of Execution” in order to be more uniquely qualified to meet our customers needs in the most efficient way possible. Check our websire at See our reviews at See our recent portfolio of works on facebook and Instagram. Then give BREAKOUT CREATIVE a call at 858-513-1799!