Screen Printing San Diego | A Deep Dive in the Apparel and K.I.S.S. Method
This content was written for BREAKOUT CREATIVE.
Thinking of making apparel for your small business? Have you been dreaming of being a designer and launching an apparel line? Are you a member of a group, team or church and thinking about having an event or using apparel to create identity or improve morale? T Shirts can help you accomplish all of this and more. Don’t know where to begin? We are BREAKOUT CREATIVE and we are Screen Printing San Diego leader. Call us today at 858-513-1799!
Great design is simple design. At BREAKOUT CREATIVE we’ve launched hundreds of brands for our customers all over the country. While we will dutifully and faithfully produce your designs exactly as you wish, our experience has taught us to caution you against the #1 trap most beginning designers fall into: over designing. Yes, every brand is unique, and our first goal is always to impeccably print your designs, we implore you to ask yourself, “What is essential for my apparel?” “What might not be?”
Look at the most iconic brands. Nike has a simple “swoosh.” It hasn’t changed in decades, and everyone knows what it is. What about the “Golden Arches?” McDonald’s has had the same color combination, fonts, and logo since the beginning. Some of the highest paid, in-demand creatives in the world focus intently and intensively on simplification. Yet while the worlds most popular brands and their logos are becoming simpler, at the local level beginning brands and small business designs are still complex. Make no mistake – BREAKOUT CREATIVE will print your designs. You are our customer. Our primary focus is your satisfaction. But – we are offering the notion that your long-term success depends on your ability to create designs that go viral. We are offering our experience. Let’s work together.
While we’ve been leaders in the Screen Printing San Diego community for over a decade, we’ve also been designing and printing for customers all over the United States for over 20 years. We’ve seen some small businesses succeed and eventually become regional and national franchises. At the same time, we’ve seen over 80% of businesses fail in the first 5 years. Full 96% of all small businesses will fail before their 10th Anniversary. We’re not proposing that your success hinges on your apparel design. But – your apparel design reflects your business. Look at your business. If you’re just launching now, we offer the shortest distance between 2 points is a straight line. Pleas think openly and honestly about simplicity in all areas of your business. Take great care in “reducing to the ridiculous.” In other words, where is the fat? What can you cut?
The Screen Printing San Diego community is full of companies that will print absolutely anything you wish – as will BREAKOUT CREATIVE. But just because we can, does that mean we should? The most successful brands in the world pay top dollar for creatives to simplify their message. Small businesses and new brands should devote the same care and attention to the K.I.S.S. method across all areas – including their apparel design. Let BREAKOUT CREATIVE work with you to create a design that will stand the test of time. Call us today at 858-513-1799!