Screen Printing San Diego / Discipline 4 at Breakout #65
This content was written for BREAKOUT CREATIVE

Are you looking for a Screen Printing San Diego partner that values your vision? Is communication and accountability important for you reaching your goals? We are Breakout Creative. For over a decade we’ve been custom printing for organizations all over the country. To be always evolving and learning, we’re using “The 4 Disciplines of Execution” by McChesney and Covey as our “field manual.” Discipline 4 is consistent and continuous communication. Follow our journey towards excellence and call us today at 858-513-1799!

Today we’re discussing Discipline 4 – a Cadence of Accountability. In other words, consistent and continuous communication. In our case, we have one WIG (Wildly Important Goal) meeting every week. It lasts for around 40 minutes and it is designed to have each team member a. report on the previous week b. commit to lead measures in the coming week and c. identify, discuss and solve issues that may affect their performance.

We have developed t technology called Smartgrid. This is our reporting system using specific metrics for each team and making it clear how their performance affects the score. We want to know always if we are winning or losing. Smartgrid allows us to track out progress against our WIG and the allotted time frame. With Smartgrid and regular weekly WIG sessions, we can accurately measure our progress as a team. More importantly, we can identify which lead measures and team players are making the most impact. If you need a Screen Printing San Diego company that regularly addresses accountability, transparency and communication, we’re the team for you.

But, like any organization, we are always facing the “whirlwind.” The “whirlwind” comprises all those lower level activities that must get completed, but almost always affect our focus. To continually, address these, we have daily “huddles.” A “huddle” is a quick, 5-10 minute meeting we have every day, except the day we have the WIG session. The WIG session is for the WIG only and the lead measures that drive the WIG. The “huddles” address everything else. So the WIG session identifies how we win the big picture and the Huddles help us choose which battles to fight daily in order to win the WIG.

In the end, the ultimate scoreboard is not kept by us – it’s kept by our clients. Our ultimate scoreboard can be found here: These the words of our clients when describing us. Thanks to our systems and processes, our clients have rewarded us with over 100 5-star reviews. More come in every day. With “The 4 Disciplines of Execution” as our field manual, our weekly WIG sessions and our daily huddles, we’re becoming who we need to be to ensure our Screen Printing San Diego excellence today and into the future. Go see us at See our recent work on Facebook and Instagram. If there’s any questions that you may have, give us a call at 858-513-1799!