Screen Printing San Diego / Installing Discipline 4 at Breakout #89

This content was written for BREAKOUT CREATIVE

When looking for a Screen Printing San Diego contractor, how would you define your best expectations? We are Breakout Creative. We are obsessed with exceeding expectations. We are possessed with effective execution. We’re passionate about results. We are installing “The 4 Disciplines of Execution” by McChesney and Covey throughout our organization. We can help anyone that wants impeccably printed products on time and on budget. Check our website at and give us a call anytime at 858-513-1799!

4DX has been a blessing for our organization. The truth is, it took us a good 90 days just to “get clear” on defining our WIG (Wildly Important Goal). It has been even more of a challenge selecting which lead measures drive the best results. Our scoreboard is beginning to “take hold” and the early returns are promising. Our recent customer reviews can be seen at But McChesney and Covey warn that behavior changes are very difficult to implement. We’ve found that to be true in our case also.

We’ve been conducting weekly WIG sessions for about 10 weeks now. The first 6 or 7 were used just to introduce the program and train the team how to manage their scoreboard. But now we are having WIG session the way they were intended. Our lag measure WIG is in place and measured in cash. Our departments are: Content, Incoming Leads, Sales, Approvals, Design, Production, and finally, Cash. Our WIG sessions account for each department each week. Transparency improves with communication. If you’re searching the Screen Printing San Diego community, these sessions help keep our team focused on the results you require.

The effectiveness of our WIG sessions is improving. We are learning that the results on the scoreboard depend on the impact of the commitments. After 4 ½ months, we are now beginning to “drill down” to our highest value lead measures and establishing a rhythm of communication. We are finding that it is much better to make one or two high-impact commitments and fulfill them exactly than to make five commitments and keep them badly. We are attempting to invest our finest effort and attention on those few commitments that will make the biggest difference in moving the scoreboard.

4DX is our operating system that provides a clear path to delivering high quality results on time and on budget. If you’re looking for a Screen Printing San Diego partner obsessed with execution, let us audition for your attention. Check out our recent works on Facebook and Instagram. Follow us here as we continue to document our journey. If you have any questiond whatsoever, we’d love to hear from you. Give us a call anytime at 858-513-1799