Screen Printing San Diego / Stage 1 – Getting Clear #67

This content was written for BREAKOUT CREATIVE

Are you looking for a Screen Printing San Diego company? What qualities are important to you? We are Breakout Creative. We’d like to apply for your attention. See what our clients think of us here: One of our secret weapons is the process of “The 4 Disciplines of Execution” by McChesney and Covey. In previous articles we outlined the basics of our work on the 4 Disciplines. Today we will discuss launching the program, and what to expect. Follow us on our journey and call us at 858-513-1799!

Earlier, we learned that creating behavior change in 1 person is difficult enough. For a whole team, even more so. For a whole company? Extremely difficult. There are 5 stages in behavior change in launching 4DX. It is critical that you anticipate, adapt, and then innovate in the face of these stages. Stage 1 is the process of “Getting Clear.”Before you can adopt and implement the full process, teams must be crystal clear of what is expected of them, their team, and the organization. There are no shortcuts and there have been hurdles, as you will see.

In our case at Breakout Creative, we’ve spent the last 90 days getting clear. First, we are in the process of committing to a whole new level of performance. We are getting oriented to 4DX and have developed crystal-clear WIGS (Wildly Important Goals). We have defined our lead and lag measures and instituted a compelling scoreboard. We have daily “huddles” and once a week “WIG Sessions”. We are slowly building engagement and gathering commitments.

Building a high-performance Screen Printing San Diego team is not easy. There have been some casualties. First, our Production Artist resigned. His performance had been subpar for a long time and it was becoming clearer to the team, and on the scoreboard. He was already well on his way to getting fired, but resigning was his way of leaving with dignity. What happened? Immediately after, our Creative Director took on his responsibilities and the completion of our production art required for client approval jumped over 200%!

When choosing a Screen Printing San Diego company, are you looking for a high-performance team? We are Breakout Creative. We are working through the 4DX process to continue to be the highest google rated screen print provider in the state of California. We are getting clear on the results we expect of each other. Clients are taking notice and sending us referrals. Check our website at See our reviews at See our recent works on Facebook and Instagram. Join us on our journey and call us today at 858-513-1799!