Screen Printing San Diego / Stage 3 – 4DX Adoption #69

This content was written for BREAKOUT CREATIVE

How do you qualify excellence? What are your requirements when choosing a partner? We are Breakout Creative. We are a Screen Printing San Diego company that is devoted to excellence. Our team is working through the process of installing “The 4 Disciplines of Execution” by McChesney and Covey. Our mandate is to be a recognized leader in screen printing excellence. I hope you’re enjoying these articles and please give us a call at 858-513-1799!

In previous articles we learned there are 5 stages of behavior change. Step 1 is Getting Clear on the 4 Discipline process, the WIG (Wildly Important Goal), lead and lag measures, and the scoreboard. It is also when you begin your “weekly “WIG” sessions and daily “huddles. Stage 2 is the launch. This is when you and your team are at the starting line. This is also where you identify the three types of people: the models, the potentials, and the resisters. If you are to win, these stages are the first two of five in the process.

Today we’ll talk about stage 3 – Adoption. Team members adopt the 4DX mindset and new behaviors drive the achievement of the WIG. You can expect resistance to fade and enthusiasm to increase as 4DX begins to work for them. They become accountable to each other for the new level of performance despite the demands of the whirlwind. In our case, we have already set new all-time highs in # of jobs approved and # of jobs produced in Q1 2018. But – we’re still short of our WIG and as these articles unfold, you’ll see the pivot points and adjustments we make.

Recognize the adoption of 4DX will take time. You must completely trust the process. Focus first on the process, then on results. Make commitments and hold each other accountable in weekly WIG sessions. Track results each week on a visible scoreboard. Adjust as needed. Invest in the potentials through additional training. Answer straightforwardly any issues with resisters and clear the path. In our case, we’ve grown 20% year over year, but 15% below our projected target. Our google reviews are mounting and we’re posting regularly across all social platforms.

We are Breakout Creative. We are devoted to excellence. We are installing “The 4 Disciplines of Execution” by McChesney and Covey. See our website at Our results as measured by google reviews can be seen at Follow us on Facebook and Instagram to see our recent works. If you’re looking for a Screen Printing San Diego company, we’d like to apply for the position. Give us a call anytime at 858-513-1799!