Screen Printing San Diego / Three Approaches to Grow Your Small Business
This content was written for BREAKOUT CREATIVE.
Have you noticed how much is written about growing a business? More specifically, how can you use screen printing in helping you grow your business? Whether you’re searching for growth in the Screen Printing San Diego community or elsewhere, there is only 3 ways to grow a business: More Orders, Larger Orders, or More Profitable Orders. That’s the sacred 3 areas to focus on for business growth. BREAKOUT CREATIVE is here to support your growth in all 3 areas. Call us today at 858-513-1799!
MORE ORDERS. Focus on your best-selling product. What is most actively and continually being purchased in your business? In our case, it’s T Shirts. Yet, for 4 or 5 months a year it is frigidly cold across the country. We pivot by hitting the cold weather climates with Sweatshirts and Hoodies. Then, we double our efforts in places like Florida – where it’s T Shirt weather year-round. As a business owner, I challenge you to find your best-selling product and your peak season. Look to engineer ways to duplicate your peak season beginning with your best-selling product. As a screen Printing San Diego company, we look to produce T Shirts consistently every month.
LARGER ORDERS. One way a company can apply their focus is on obtaining Larger Orders. For instance, with BREAKOUT CREATIVE, our largest orders have come from schools. Accordingly, we continually reach out to all schools, departments, and clubs. In our small business community, we’ve isolated 2 customer groups (Auto Repair and General Contractors) that provide our largest orders. Look at your customer and prospect lists. Where does your largest orders come from? By doubling down your efforts into the category that accounts for your largest orders, you can duplicate your customers that produce them.
MORE PROFITABLE ORDERS. Often, your most profitable transactions are not your largest transactions. What is hidden in the details of your orders? In our case, the products that account for the lowest % of overall sales volume account for the largest profit percentages. Our quest is to find ways to duplicate the higher profit percentages the smaller orders bring while at the same time not affecting our overall Average order amount. Our solution is to continually stay committed to opening new accounts. We know that new accounts generally buy a lower Average Order. At the same time, we’re expanding our community while offering products with a high profit percentage.
Our Screen Printing San Diego business is like every other business. The only 3 ways to grow a business are: More Orders, Larger Orders, and More Profitable Orders. Observe how we adjust and pivot to reach our goals. What is your best-selling product? Who are producing your largest orders? Where is your highest profit percentage coming from? Identify these 3 answers and you will be able to reliably forecast future growth as well as anyone in the world. We can help. Cal BREAKOUT CREATIVE today at 858-513-1799!